Organic SEO matters because a staggering 75 percent of searchers don’t even click past the first page of results. If you’re not ranking highly, you guessed it — your website won’t get any traffic, which means your site will struggle to bring sales and leads to your business.

Companies also need to pay attention to organic search engine optimization because users rely on search engines to find what they need. Over 90% of online experiences begin with a search engine, like Google. If you don’t appear at the top of organic search results, you’re giving away revenue.

In fact, organic traffic captures more than 40% of revenue. Not to mention, search engines deliver a close rate that’s eight times higher than traditional marketing. Search is a valuable marketing channel that’s waiting to drive revenue for your business. You just have to start optimizing your site for organic SEO.